Robert Jeffery
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The 2025 Wrap: The biggest brand blunders and ...
From Arc’teryx’s Himalayan pyrotechnics to Skims' hair-raising stunt, we look back at ten moments when ambitious marketing veered off course.
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ChatGPT and AI platforms do not get advertisers, ...
Mark Zagorski says AI is moving fast, but most platforms “don’t get advertisers.” Under Adalytics scrutiny, DV is betting on social, CTV, and open web programmatic to stay indispensable to brands.
GEO ‘converts like crazy’ and is already rivalling ...
EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.
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Inside job: How Uni-China Group’s in-house team ...
"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.
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Inside job: '30,000 people, but still a start-up', ...
From AI cutting time spent on creative work by 81% to building loyalty across 70+ businesses, Naho Kono shares how Rakuten keeps marketing fresh with an agile, personal, and always human-first outlook.
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Inside job: Why MYOB is building an agency of its ...
At this tech company, an in-house marketing team means total immersion. Living and breathing the brand every day, it's easier to drive creative harmony across product and customer touchpoints, says GM Gab McKenzie.
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