Analysis Advertising Marketing Creativity
Robert Jeffery
Sep 1, 2025

Inside job: How Uni-China Group’s in-house team builds campaigns to take on the giants

"With the right brand strategy, David can fight Goliath,” says CMO Agnes Lung, as she turns Uni-China into a playground for smart campaigns that cut through.

Group CMO Agnes Lung in the backdrop of the brand's Oriental Leaf OOH campaign

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