Creativity
Spikes Asia 2026: Meet the Design & Industry Craft jury president
Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
The 2025 Wrap: A year in meme marketing, Asia edition
In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.
40 Under 40 2025: Min Roldan, DDB
From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.
The 2025 Wrap: Work that captured the industry's heart
From the historic sounds of Korea’s Liberation Day to improving women's hearing through hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
Spikes Asia 2026: Meet the inaugural Creative B2B jury president
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.
The 2025 Wrap: How have creative formats and storytelling evolved in APAC in 2025?
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
The best Christmas ads of 2025 are here
Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.
Pinterest predicts the biggest Gen Z trends of 2026
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
The 2025 Wrap: 11 things APAC creatives taught us (none straightforward)
In this special edition of Creative Minds, this year’s cohort reminds us that creativity is seldom born of perfect CVs... it lives in the detours, the mishaps, and a cheerful disregard for sensible career choices.
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Spikes Asia unveils 2026 jury lineup
For the first time, creative leaders from Hyundai, Samsung, and OPPO join the jury as Central Asia sees its highest representation yet.
40 Under 40 2025: Léon Bristow, Colenso BBDO and Beings
Standing up for marginalised voices, Léon Bristow’s determination to bring greater recognition to others has led others to bestow greater recognition of his own exceptional artistic talents.
Publicis Groupe shines at Campaign’s Southeast Asia Agency of the Year 2025
Leo dominated in the creative categories and Spark Foundry swept the media honours.
Agency of the Year 2025 winners: Australia/New Zealand
See the complete winners list for the Australia/New Zealand region in the 2025 Campaign Asia-Pacific Agency of the Year awards.
‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism
Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.
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Jaguar Land Rover axes chief creative officer
Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.
Creative Minds: The real influencer was too expensive, JC Aujero hired an impersonator and broke the internet
From wannabe astronaut to casket tester to the guy who made a drag-queen impersonator sell plastic buckets, the BLKJ art director, fittingly a compromise king, has mastered the art of turning tight budgets into creative twists.
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Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.
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