Campaign Asia

Wednesday, 17 December, 2025

Bloomberg Media CEO: Volatility and polarisation have been good for our business

Robert Sawatzky

Karen Saltser says people crave objectivity and facts in a sea of opinionated news, evidenced by solid growth in revenue and subscribers this year.

Budget cuts, but muted optimism for Chinese marketing and media in 2026: report

Minnie Wang

TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.

Australia’s under-16 ban could be the domino that reshapes online governance globally

Douglas Dew

Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.

Korea's national police gives scam callers a face in new campaign

Staff Reporters

Audio recordings are turned into the ultimate witness.

‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends

Robin Langford

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.

The 2025 Wrap: Work that captured the industry's heart

Minnie Wang

From the historic sounds of Korea’s Liberation Day to improving women's hearing though hijab, to a new mayor's hope, top APAC creatives highlight the work that inspired them this year.

promoted

AOTY Insights: CJ WORX and Spore Bangkok ranked as top Agency of the Year among Thailand’s independent agencies.

Campaign Staff

CJ WORX and Spore Bangkok bagged top honours among Thailand’s independent agencies by consciously pursuing reinvention.

40 Under 40 2025: Min Roldan, DDB

Staff Reporters

From smokin’ hot results for a Filipino BBQ brand to making life not just good, but great for LG, to delivering ROI gold on an Olympic campaign, Min Roldan’s work has delivered big time for brands.

Editor's Picks

The 2025 Wrap: Top M&A deals

Matthew Keegan

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.

Asia's values are defining global brand building, TBWA report says

Marielle Descalsota

Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.

the information

Omnicom must show new structure is about more than cutting its way to growth

Gideon Spanier

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

Events

Campaign Connect Indonesia

Jan 28, 2026

Jakarta

Mastering Incrementality-Centric Marketing: Proving the Impact of Every Dollar

Jan 29, 2026

Zoom

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