Friday, 19 December, 2025

Campaign Asia's most-read stories of 2025

Campaign Editorial

Yes, you mostly come for the agency holding company news. But you can't resist a good brand backfiring story. Strategic planners took notice when a target was put on their backs. And nothing topped your obsession with Labubu this year.

TikTok divests US operations, CEO Chew says in memo

Staff Reporters

ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.​

Creating at scale: Canva's CMO on why mastering basics is the right strategy for growth

Marielle Descalsota

The CMO's MO: As generative AI transforms how people design, Canva's greatest challenge is keeping creativity human and meaningful. Zach Kitschke talks to Campaign about the values that propelled its rise into an indispensable resource.

The 2025 Wrap: The boldest brand crossovers in China

Minnie Wang

From mascots to IPs paired with food and cars, here's how global brands in China leveraged unconventional collaborations to win consumers' attention this year.

M&C Saatchi CEO’s future under scrutiny as agency looks at succession planning

Gideon Spanier

Headhunter sounds out industry executives about potential interest in role.

Assembly appoints new APAC VP for experience and activation

Yi En Chye has joined this newly created role based in Singapore. Details on this and other people moves in our weekly roundup.

How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus

Laura Robbie

YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.

40 Under 40 2025: Nana Cao, BBDO Shanghai

Staff Reporters

Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.

Happy holidays from Campaign Asia-Pacific

Campaign Editors

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.