Marketing spend is up, but confidence is down.
The rise of single-client units, their promise of efficiency, and the risk of staff churn and creative stagnation.
With recent wins including ServiceNow and Old Persons Advocacy Network, Nunn Media just scrapes inside the top 20, the only contender from APAC.
Dentsu X and Known join the league as established players make moves.
Nunn Media jumped into the September rankings after reporting earlier wins including ServiceNow and from the Old Persons Advocacy Network.
Meanwhile, Omnicom leapfrogs fellow holding companies.
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