Éric Blais
Send feedback to Éric Blais..jpg&h=268&w=401&q=100&v=20250320&c=1)
Zohran Mamdani's campaign proved that design can ...
“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The utopia and harsh reality of brand activism
It’s been 25 years since Ben & Jerry’s “merged” with Unilever. The company that gave us Cherry Garcia ice cream retained the values it was founded on longer than expected, but those hippie ideals are fading, Éric Blais writes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The pitch market’s couples therapy
Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.
.png&h=268&w=401&q=100&v=20250320&c=1)
Want to optimise your digital campaign? Add some ...
“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
