Spikes
Spikes Asia 2026: Meet the Design & Industry Craft jury president
Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.
Spikes Asia 2026: Meet the inaugural Creative B2B jury president
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.
.png&h=268&w=401&q=100&v=20250320&c=1)
Spikes Asia unveils 2026 jury lineup
For the first time, creative leaders from Hyundai, Samsung, and OPPO join the jury as Central Asia sees its highest representation yet.
How a Spikes-winning campaign turned loose travel change into a 'prize' possession
The creative team at first-time Spikes entrant Frog, discuss the idea and execution behind 'The World's Best Exchange Rate' campaign that won Silver in 2025.
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
Spikes Asia announces 2026 jury presidents
The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.
Meet the new director of Spikes Asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
Spikes Asia 2026: Entries open with new Creative B2B category
Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.
Spikes Asia Debrief set to unpack the new creative forces at work
This afternoon, Spikes Asia jury members will dig into key themes emerging from this year's shortlists. Register to join the event.
Spikes Asia 2025 shortlists announced
Australia and India are the top contenders with the most shortlisted entries.
Spikes Asia live judging underway in Vietnam
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
Samsung named Spikes Asia 2025 Advertiser of the Year
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
.png&h=268&w=401&q=100&v=20250320&c=1)
Spikes Asia announces Innovation Spikes 2025 shortlist
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign
Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.
Spikes Asia 2025: Banana Balloon’s creatives on winning as an indie agency
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Spikes Asia 2025: In conversation with juror Seung-jae Lee, CCO of Ideot
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Spikes Asia announces 2025 jury members
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
.png&h=268&w=401&q=100&v=20250320&c=1)
'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
