New Business League
A monthly ranking of account-win performance by creative and media agencies in Asia, the New Business League is compiled with the assistance of R3. The ranking is based on data from multinational agencies, which is balanced against client estimates and Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Digitas surges in H1 creative league after $400 million healthcare win
Meanwhile, brands in Asia-Pacific seek out social media agencies.
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Publicis dominates latest global new-business media league
Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
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Zenith rockets into top 10 in global media new-business league
KNOWLEDGE TIER: Three agencies have now broken the $1 billion mark.
2023 APAC agency rankings: Pfizer looms large, but Wavemaker and Saatchi & Saatchi lead the pack
Publicis Collective and IPG Health both enter the rankings for the first time in 2023 while BBDO and Spark Foundry also make gains.
2023 APAC agency rankings: Publicis Groupe, GroupM bolster creative and media leads
OMG agencies climb up the media rungs, while Ogilvy and Dentsu Creative narrow the gap in creative rankings.
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