bbdo guerrero
40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero
Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.
Creative Minds: Making unique Blackpink lightsticks was a full-circle moment for Mica Dela Rosa
Get to know the associate creative director of BBDO Guerrero who talks about a dream date with musical genius Jacob Collier, tapping to margarita glasses and her odd talent of doing creepy witch voices.
These destination photos reveal a hidden silhouette
In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.
How reuse of ice cream tubs became a branding opportunity for Pepsi
A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.
Change baby's diaper to avoid mythical monsters
A BBDO campaign for Sweety mines Indonesian folklore to create three grouchy little monsters akin to babies suffering from diaper rash. Also, don't miss the funny radio ads.
Is this shampoo bar a billion-bottle idea?
BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.
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