corporate
When every word counts, ditch the corporate speak
Today’s audiences want clarity and connection — not prepackaged responses.
ESG removal a big McStake for McDonald's sustainability credibility
The very quiet removal by McDonald’s of the term ‘ESG’ from parts of its website is a wrong turn in its journey towards sustainability.
Facebook corporate is now Meta
The company’s new moniker reflects its shift from social network to the metaverse.
Huawei’s new global corporate brand swagger
‘Beacon of light’ imagery from the Chinese brand's latest corporate campaign reflects its intention to step out as a world leader.
PR agencies morphing to keep their share of the pot: PR360Asia
HONG KONG - At the opening panel at this morning's PR360Asia invitation-only conference, 'grappling' was the word of the day as panelists discussed how best to redefine PR in order to stay in business.
Gome to pull out of Hong Kong, all six stores to be closed by March
HONG KONG - About 100 Gome staff will be made redundant after the mainland retailer confirmed it is closing all six of its Hong Kong stores after nine years.
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