creative minds
The 2025 Wrap: 11 things APAC creatives taught us (none straightforward)
In this special edition of Creative Minds, this year’s cohort reminds us that creativity is seldom born of perfect CVs... it lives in the detours, the mishaps, and a cheerful disregard for sensible career choices.
Creative Minds: 'Creativity can take many different forms, no matter the platform'
Kingdom Digital’s Sook Yan Yee shares her favourite projects, childhood dreams, creative quirks and the power of simple, heartfelt visuals.
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Creative Minds: Joaquin Torres on why David Droga is his idol and surviving the idea burglars
He dropped out of college and was unemployed before discovering advertising. Now, as creative director at Dentsu Creative Philippines, he deplores ‘half-assery’ and thrives on helping lost young creatives find their way.
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Creative Minds: Ngoc Nguyen on crowdsourcing the ideal beer with Gen Zs
She grew up inspired by black and white TVCs. Now, the group creative director at Hakuhodo Vietnam turns bold, contemporary ideas into innovative campaigns, night owl hours and all.
Creative Minds: How Chang Wang made a comic book that responds to nature
Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.
Creative Minds: 'Carry that childlike wonder and curiosity through adulthood'
Whether he’s helping people send personalised Hari Raya songs or creating stories that simply make someone smile, Dentsu Malaysia’s creative director believes the work should feel real.
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