gigil
Creative Minds: The real influencer was too expensive, JC Aujero hired an impersonator and broke the internet
From wannabe astronaut to casket tester to the guy who made a drag-queen impersonator sell plastic buckets, the BLKJ art director, fittingly a compromise king, has mastered the art of turning tight budgets into creative twists.
Letter from the editors
Campaign Asia-Pacific learned some valuable lessons this week from a story about harassment and libel.
Accused of harassment, Gigil co-founder files libel complaint
Herbert Hernandez, co-founder of Philippines creative shop Gigil, has taken a leave of absence from the agency and has filed a criminal libel complaint against Denise Tee, a creative director at Wunderman Thompson.
40 Under 40 2020: Herbert Hernandez, Gigil
Guitarist, songwriter and concert promoter might be enough of a CV for some. Herbert Hernanadez has also built a thriving, award-winning independent agency and made a habit of helping his industry peers.
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