initiative
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Initiative Thailand retains KFC media account
The account was won after a competitive pitch.
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
Lim left Wavemaker as MD of Singapore last month.
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Assembly taps former Initiative CEO for Greater China leadership
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
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Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
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Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
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