Thursday, 18 December, 2025

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

Matthew Keegan

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Analysts expect Omnicom’s jobs restructuring to last into 2026

Gideon Spanier

Omnicom maintains prediction of significant cuts next year is “speculation and inaccurate”.

AKQA and Itochu deepen their Japan partnership

Staff Reporters

Their joint venture, AKQA uka, will be merged with AKQA Tokyo into a single entity aimed at transformative business services and brand experiences for clients.

Stop using the creative process to define your strategy

Pieter-Paul von Weiler, Matt Davies

If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.

Innovation meets purpose in Dentsu Lab's neuroscience dance triumph

Staff Reporters

In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.

The 2025 Wrap: A year in meme marketing, Asia edition

Staff Reporters

In Asia, brands are letting loose with slightly unhinged, super local, and totally uncorporate speak online. See more than just '67' in Campaign's collection of 2025's best brand memes.

Spikes Asia 2026: Meet the Design & Industry Craft jury president

Staff Reporters

Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.

40 Under 40 2025: Momoko Kameyama, Material

Staff Reporters

Recognised for her innovative approach, her fearless PR instincts have led her to pounce on new opportunities and capitalise where others might merely observe.