Matthew Keegan
Dec 18, 2025

Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.

Pictured: Lex Bradshaw-Zanger, L’Oréal’s chief marketing & digital officer, South Asia Pacific, Middle East & North Africa

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

Dec 23, 2025

Jaguar Land Rover picks winner in expanded global ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Dec 19, 2025

Happy holidays from Campaign Asia-Pacific

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

Dec 19, 2025

M&C Saatchi CEO’s future under scrutiny as agency ...

Headhunter sounds out industry executives about potential interest in role.