Technology
TikTok divests US operations, CEO Chew says in memo
ByteDance has agreed to sell over 80% of TikTok’s US business in a deal designed to avoid a nationwide ban under the US divest-or-ban law.
40 Under 40 2025: Momoko Kameyama, Material
Recognised for her innovative approach, her fearless PR instincts have led her to pounce on new opportunities and capitalise where others might merely observe.
Innovation meets purpose in Dentsu Lab's neuroscience dance triumph
In 'Waves of Will', a professional dancer living with ALS choreographs and performs a live dance via brainwave interface, courtesy of Dentsu Lab and NTT's visionary R&D partnership.
AKQA restructures in Japan under Itochu JV
AKQA Tokyo is dissolved as a legal entity, to be merged with AKQA uka, the WPP agency's joint venture with Itochu, into a single entity known as AKQA Japan.
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
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Advertisers are watching Australia’s teen social media ban
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
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Why brands should avoid channel siloes in the age of AI super platforms
As AI platforms consolidate power, Braze CEO Bill Magnuson talks to Campaign Asia on why multichannel mastery matters more than ever.
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
40 Under 40 2025: Kitae Lim, Team Cookie
From a one-room office to a 15-strong team, Kitae Lim has turned Team Cookie into a growth engine for tech startups.
40 Under 40 2025: Kimming Yap, Creativeans
Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.
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Southeast Asia boom markets: How digital wallets are redefining Malaysian consumer behaviour
As e-wallets evolve from simple payment tools to integrated super apps, Malaysian marketers are shifting strategies to embed brand presence within consumers’ daily digital habits.
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Asahi's ransomware attack may have compromised 1.9 million personal records
The company will delay the release of its full-year financial results to focus on dealing with the fallout of the attack.
DOJ: Google must be split up to fix its ad monopoly
Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone, pushing for the first Big Tech breakup order in decades.
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Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Boston-based Semrush is favoured by marketers for its SEO and analytics tools.
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Google names Ben King to lead newly merged Singapore-Malaysia business
King is a 13-year Google veteran.
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OpenAI faces several lawsuits after alleged link to suicides, questions mount over AI’s emotional limits
The AI chatbot’s failings have called for more regulation and safeguards from tech companies and governments alike, as scrutiny over its harmful responses mount.
40 Under 40 2025: Andi Renreng, Xiaomi
From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.
The future belongs to the curious
In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
TikTok pushes apps to broaden marketing efforts beyond downloads
As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.
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