spikes asia
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
Spikes Asia announces 2026 jury presidents
The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.
Meet the new director of Spikes Asia
Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.
Spikes Asia 2026: Entries open with new Creative B2B category
Refreshed categories honour design, cultural connection, and creator-driven storytelling, alongside a week-long celebration of creativity ahead of the March 2026 ceremony.
Spikes Asia 2025 shortlists announced
Australia and India are the top contenders with the most shortlisted entries.
Spikes Asia 2025: In conversation with PR jury president Margaret Key
As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.
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