Jessica Heygate
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The Big Challenge: Can agencies change pricing ...
Despite universal agreement that time-based billing is unfit for today’s marketing economy, most agencies remain chained to it. Campaign tells you why progress has been painfully slow and who is willing to gamble on outcomes over hours.
How AI is reshaping the marketing department
Marketing departments are in the midst of a substantial reconstruction of their operations as they integrate generative AI into their workflows, an effort that is expected to have a trickle-down impact on agencies.
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Is AI financially beneficial for agencies?
AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
Adland has the power to influence social media but ...
As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?
Omnicom CEO ‘bullish’ following 6.5% organic growth
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
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