Despite universal agreement that time-based billing is unfit for today’s marketing economy, most agencies remain chained to it. Campaign tells you why progress has been painfully slow and who is willing to gamble on outcomes over hours.
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Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
Headhunter sounds out industry executives about potential interest in role.
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