Climate Action
Have 30 years of COP changed the world or just the rhetoric?
SOUNDING BOARD: Despite cheaper renewables and mainstream net-zero, emissions are up 65% and extreme weather cost $1.5 trillion last year. With COP30 in the Amazon, the ad industry faces mounting scrutiny over fossil-fuel work and its widening credibility gap.
40 Under 40 2025: Brent Richardson, Enrichd Group
Following your values can be just as powerful as chasing profit—this is Brent Richardson’s story, a masterclass in rethinking what success looks like.
.png&h=268&w=401&q=100&v=20250320&c=1)
UN recognises power of creativity in driving climate solutions
At COP30 in Belém, countries are urged to turn years of pledges into concrete action.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IPG, Big Oil, the climate blindspot and the cost of credibility
Clean Creatives' Duncan Meisel argues that IPG's decision to work with Saudi Aramco after pledging to avoid fossil fuel clients may have compromised its credibility and client relationships.
40 Under 40 2025: Scott Purcell, Man of Many
From a humble side-hustle to one of Australia’s biggest men’s lifestyle brands, this is a story of how smart thinking, a dash of creative risk and doing the right thing can grow audiences, revenue and real impact.
40 Under 40 2025: Yuhei Ito, TBWA\Hakuhodo
Yuhei Ito’s extraordinary design vision thrives in transforming societal challenges into sustainable solutions.
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.
Baby shark in Greenpeace film is distraught by overfishing
In a stunning new animation film by Photoplay, the dangers of overfishing are simply and effectively narrated by a blue shark, a species often caught in the crossfire of long line fishing.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Following Trump's lead is a mistake. It's time for agencies to focus on climate
Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.
Campaign Ad Net Zero Awards 2024: Winners revealed
The annual awards highlight and celebrate environmental sustainability in advertising, including from APAC winners Dentsu Creative Thailand and JCDecaux Cityscape.
Havas warns of ‘reputational’ risk from fossil-fuel clients after backlash over Shell win
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
The AI energy crisis: Who bears responsibility?
SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?
Advertisers grapple with the weight of AI’s environmental impact
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
.png&h=268&w=401&q=100&v=20250320&c=1)
Is Asia behind the curve when it comes to making sustainability a priority?
The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Tech MVP 2024 opens for entries
Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.
Most large companies guilty of 'greenhushing', report finds
Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
