Opinions
Spikes Asia 2026: Meet the Design & Industry Craft jury president
Atiya Zaidi, the first Spikes jury president from Pakistan, dishes on her country's unique creative abilities, on women creatives still bearing a double load, and on the reality of using AI tools.
Stop using the creative process to define your strategy
If the first round of creative work doesn’t hit the mark, it might not be the work that’s off—it might be the brief.
Australia’s under-16 ban could be the domino that reshapes online governance globally
Brands must make online safety and wellbeing central to how they engage with youths, opines Burson's Douglas Dew. Winning over young audiences now means leading with compliance and purpose.
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
Spikes Asia 2026: Meet the inaugural Creative B2B jury president
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.
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Advertisers are watching Australia’s teen social media ban
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
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Why media relations is just the tip of the iceberg
Getting coverage is often mistaken as the goal. But advancing business objectives in measurable ways should be the greater aim, says this Singapore-based communications leader.
How a Spikes-winning campaign turned loose travel change into a 'prize' possession
The creative team at first-time Spikes entrant Frog, discuss the idea and execution behind 'The World's Best Exchange Rate' campaign that won Silver in 2025.
Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme
'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.
The problem with ROI
ROI looks impressive on a slide, but it’s a measure of efficiency, not effectiveness. As Zac Martin argues, it rewards cuts over growth and short-term wins over long-term brand value.
Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again
Darren Woolley unwraps his wishes for 2026—more time, more magic, more safety, and a future where humans shine brighter than ever.
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Hammers and nails: The problems with WPP’s new strategy
Cindy Rose has steadied WPP in the short term, observes Ian Whittaker, but has the tech-heavy strategy overlooked the strengths that once made it great?
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Omnicom-IPG is now one company. The tough questions clients should be asking
"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.
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The six briefing sins that kill creativity
Agencies say the majority of briefs land on their desk unclear, unfocused, or rewritten by committee. These traps sabotage marketing efforts from day one.
Redundancy is a business decision. Here’s how to bounce back fast
As layoffs reshape the creative industry, redundancy is now a commercial reality. Recruitment director Dean Connelly shares a practical roadmap for how talent can reset, reposition, and get hired in 2026.
Revealed: Top APAC campaigns in Campaign Red’s Global Awards Rankings 2025
Baliprod Films, Six Inc Tokyo and Colenso BBDO Auckland shine in Campaign Red’s analysis of 10,000 awards over the past three years reveals which campaigns were most lauded by global juries.
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While rivals look outward, WPP is consumed by its own internal crisis
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
WPP’s McKinsey moment might be its smartest decision in a decade
While critics mock WPP for outsourcing its own transformation, marketing advisor Ivan Fernandes argues it reframes the narrative from a company 'lost in transformation' to openly rebuilding in full public view.
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Zohran Mamdani's campaign proved that design can win the ground game, and an election
“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.
The future belongs to the curious
In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.
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