b2b
Spikes Asia 2026: Meet the inaugural Creative B2B jury president
Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll be looking for in Asia's best work in this new and exciting category.
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If it doesn't drive revenue, why are you still doing it?
Still clinging to vanity metrics and vague “awareness” goals? It’s 2025 and if marketing isn’t giving the ROI on the dollar, it’s part of the problem. Grove B2B’s CEO talks calls out the interia and the excuses.
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Plain? Predictable? Think again. B2B marketing is a hot potato
Like the humble potato that quietly transformed food history, B2B marketing has grown underground to become a critical yet often overlooked force in business growth, says Jake Hird, CSO and founder of Grove B2B.
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Why B2B influencers are an essential spend for marketers
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.
Former Dentsu APAC heads launch regional B2B marketing agency
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
The Guardian apologises over ‘watch porn’ ad placed next to child abuse article
The newspaper called the placement of the print ad ‘an oversight’ on its part.
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