festive campaigns
The best Christmas ads of 2025 are here
Dive into the top Christmas campaigns of 2025, packed with cultural warmth, humour, and a generous dose of festive cheer.
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Should Lunar New Year campaigns move past same-old family themes?
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
'Yapping Paper' turns Christmas gifts into a cause for paws
This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.
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The best Christmas ads of 2024 are here
Your holiday inspiration sorted: Here's a roundup of the best Christmas ads brimming with just the right touch of bells, whistles and festive cheer.
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