tbwa
Asia's values are defining global brand building, TBWA report says
Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.
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Leo and TBWA lead creative, Starcom headlines media at Campaign's Greater China Agency of the Year 2025
Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards in Shanghai.
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StarHub and TBWA Singapore launch 'We Got You' platform
It marks StarHub’s push to focus on connection and peace of mind rather than the telco world’s predictable fixation on speed and data.
The job of advertising is not to sell
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
Creative Minds: Ata Zhao is still waiting for aliens, and writing ads in the meantime
After dropping out of not one, but two universities, the TBWA creative director found his calling in crafting joyful ads, solving client problems, and waiting for extraterrestrial contact.
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
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