youtube
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Emotional connection and multiple formats in an AI-driven world: what marketers can learn from YouTube Works Awards winners
Go behind the scenes as judges explain the trends shaping excellence in digital marketing, why long-form storytelling is making a comeback and why YouTube is emerging as the focal point for multi-channel campaigns
Curiosity to conversion: the rise of video commerce in Southeast Asia
If a picture is worth a thousand words, then what is a 30 second video worth? The richness of video is why it has, today, catapulted into a key medium for online shopping, particularly in Southeast Asia.
YouTube and Shopee are redefining creator commerce in Southeast Asia
As video content takes the reins, YouTube and Shopee are powering a creator-led commerce model that moves seamlessly from discovery to checkout, thus redefining how people shop across the region.
The AI-powered imperative: How marketers can reach today's evolved consumer
As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
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Facebook, YouTube most popular social media platforms for product discovery: report
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
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