2026
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
How a long-running Chinese meme became Yili’s breakout Olympic moment and a Spikes winner
The agency creative partners discuss why the idea travelled so easily and how winning at Spikes reinforced their belief in simple ideas executed with global-standard craft.
Spikes Asia announces 2026 jury presidents
The 2026 jury line-up features Pakistan’s debut on the panel, with Salesforce’s Wendy Walker named as the inaugural Creative B2B jury president.
Ebiquity predicts zero media spend growth for China in 2026
Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.
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