Minnie Wang
Nov 3, 2025

Ebiquity predicts zero media spend growth for China in 2026

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

Shutterstock: Beijing central business district

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

Dec 23, 2025

Jaguar Land Rover picks winner in expanded global ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Dec 19, 2025

Happy holidays from Campaign Asia-Pacific

Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.

Dec 19, 2025

M&C Saatchi CEO’s future under scrutiny as agency ...

Headhunter sounds out industry executives about potential interest in role.