advertising
‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.
Women to Watch 2025: Vicky Jones, 54
As Asia managing director of 54, Jones is leading marketing for major global tournaments like LIV Golf and the International Series while driving commercial growth and using sport as a platform for meaningful impact.
Women to Watch 2025: Summer Liu, Starcom
With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.
Women to Watch 2025: Shraddha Tawate, Klick Health
She started in scrubs, now she's scripting the future of healthcare marketing across Asia.
Women to Watch 2025: Sheena Supaya, Publicis Media
A steady force behind Publicis Media’s international success, Supaya blends commercial acumen with people-first leadership—delivering growth, retaining and winning clients, and nurturing the next generation of talent.
Women to Watch 2025: Reiko Kwok, Exinity
At financial services firm Exinity Group, Kwok is delivering significant business growth through her high-performing global team, while championing change for working mothers internally.
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