aia
Asia-Pacific Power List 2025: Stuart A Spencer, AIA
The heartbeat behind AIA's purpose-driven wellness push, Spencer is not merely reshaping the financial institution's storied brand, but eliciting wider behaviour changes for the good.
Beyond buzzwords – Moving purpose from marketing to the centre of every business
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).
How AIA is changing behavior through communication
AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.
Asia-Pacific Power List 2024: Stuart A Spencer, AIA
Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.
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AIA’s CMO breaks down new campaign that redefines 'health'
In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.
Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.
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