creativity
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What AI can’t design is the bit that makes people care
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
Creativity is a contact sport
Why great things happen when agencies and clients get sweaty together
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AI is the tool, not the creative: Agency experts reveal how they use GenAI tools to shape modern campaigns
From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
Why the creative industry must kill the inspiration myth
Stop waiting for flashes of inspiration to strike and focus instead on systematic creative collaboration, argues the MD of Superson.
Critical need for creativity as businesses prioritise continuous growth
As Jury President for the Creative Business Transformation Lions category at the Cannes Lions International Festival of Creativity (Cannes Lions), Publicis Groupe’s Jane Lin-Baden reflects on the evolving role of creativity, not just as a tool for communication, but as a driver of scalable business change.
Havas redefines creativity with data and technology at Cannes
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
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