data
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Why AI cannot yet solve advertising’s measurement puzzle
While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.
Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Streaming’s dominance over pay TV in Asia is being driven by strong demand in India and South Korea, while traditional TV remains resilient in Thailand and Vietnam.
Havas redefines creativity with data and technology at Cannes
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
Award-winning economist Tim Harford on the three key rules of data for media and marketing
Talking at a recent event, the journalist, author and radio presenter, revealed three simple things on which to focus when considering data.
Why the adtech ecosystem continues to struggle with consumer data
Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to experts about transparency issues and whether standardisation is necessary.
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
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