loreal
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Why L’Oréal’s CMO is betting on startups to keep the world’s biggest beauty brand ahead in innovation
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Asia-Pacific Power List 2025: Lex Bradshaw-Zanger, L'Oreal
Bradshaw-Zanger continues to lead L’Oréal with purpose while accelerating digital growth and brand expansion across SAPMENA.
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Out-of-phone: What happens when creator content leaves the feed?
TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
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L'Oréal Indonesia's CMO on merging efficacy with authenticity
The CMO's MO: Fabian Prasetya on how the beauty company aims to build a brand that resonates with the values of a new generation, why sustainability is a USP, and consumer personalisation via beauty tech.
Asia-Pacific Power List 2024: Lex Bradshaw-Zanger, L'Oreal
A marketing maestro with expertise in media, technology and consumer insights, Bradshaw-Zanger taps into the region's fastest-growing markets — grabbing the attention of younger demographics
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
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