marketing
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
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How Publicis Groupe is going beyond the marketing department to drive creative business transformation
Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.
Finding the lost love between marketing and procurement
While stereotypes persist, new challenges are making it critical for both teams to work in tandem to deliver brand value, as a recent MediaSense forum in Singapore underlined.
How Taylor Swift's Life of a Showgirl used introvert strategies for extrovert-level impact
How the most visible pop star in the world embraces the tactics of an introvert.
Asia-Pacific Power List 2025: Yukiko Otani, Nissan
Otani is steering Nissan’s brand transformation through data-driven storytelling, legacy reinvention, and sustainability-led collaboration.
Asia-Pacific Power List 2025: Yajuan Wang, RedNote
From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.
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