Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Nov 24, 2025
Marketers pour millions on BTL, only 2% say they can measure ROI
Despite sweeping investment in activations, marketers admit they lack the tools and the confidence to prove impact. Many see AI as the biggest hope for fixing the gap.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 4, 2025
The problem with ROI
+(6).jpg&h=268&w=401&q=100&v=20250320&c=1)
Apr 23, 2025
ROI index charts rise of Moloco and Reddit ...
Just Published
PROMOTED
1 day ago
How evolving consumer identities are driving a ...
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
Dec 23, 2025
Jaguar Land Rover picks winner in expanded global ...
Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
Dec 19, 2025
Happy holidays from Campaign Asia-Pacific
Campaign Asia-Pacific has wrapped its coverage for 2025 with a new look and fresh premium content awaiting in the new year.
The Information
Dec 19, 2025
M&C Saatchi CEO’s future under scrutiny as agency ...
Headhunter sounds out industry executives about potential interest in role.