brands
Levelling up: How quick commerce, cross-platform loyalty, and cultural relevance helped brands in China win big this summer
The insights for Q2 from the China Online Consumer Brand Index (CBI) reveal that to attain outsized growth, brands ought to move past mere marketing interventions and instead embrace innovative solutions that shrink the gap between communication and commerce.
When Duo met (and marrried) Lucky
To celebrate Duolingo's collaboration with China's Luckin Coffee, Duolingo the Owl, fresh from death and resurrection earlier this year, has married Lucky the Deer in a wedding ceremony captured on Weibo.
Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.
Kantar BrandZ reveals 2024’s most valuable Chinese brands
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
Kinder to launch Indian-flavoured treats to entice young adult consumers
Kinder Brands' regional marketing head discusses their brand collaboration and localisation strategies in an interview with Campaign.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Hakuhodo unveils martech data labs in India
The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
