china
How evolving consumer identities are driving a fresh surge in spending across China
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
40 Under 40 2025: Nana Cao, BBDO Shanghai
Her outstanding acumen and charisma has led to a streak of new client wins, while her ability to unite clients and creative visions keep the business rolling.
Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
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Nike dropped a soup pop-up in Guangzhou, Gen Z is eating it up
The campaign is fronted by Olympic sprinter Su Bingtian.
Creative Minds: How Chang Wang made a comic book that responds to nature
Havas China’s senior art director and creator of the award-winning 'Book of Nature', draws storytelling inspiration from music and art and advises kids to swap Harry Potter for painting and guitar lessons.
Short dramas: The RMB 100B content format marketers cannot ignore
What began as scrolling fodder has exploded into a blockbuster content business. At IAB Hong Kong's recent event, experts showed how marketers are moving quickly to reach global audiences through the format.
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