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How evolving consumer identities are driving a fresh surge in spending across China
Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
The Labubu economy and the business of joy
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.
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Deloitte: Indian consumers shift to value-conscious purchases
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
How APAC brands can deliver growth in a downturn
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
Why brand advertising is your best friend in a downturn
Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.
Global advertising records 'highest growth rate ever' in 2021: Magna
A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.
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