How APAC brands can deliver growth in a downturn

Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.

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(L-R) Gordon Domlija, CEO, Wavemaker Asia-Pacific; Sindhuja Rai, global media investment and AMEA CX lead, Mondelēz; Rose Huskey, chief client officer, Wavemaker Asia-Pacific; Umesh Phadke, chief transformation officer, SAPMENA, L'Oréal; Robert Sawatzky, editorial director, Campaign Asia-Pacific.

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Recorded in front of a live audience in Singapore, this special edition podcast saw (or rather, heard) brand and agency marketers from L’Oréal, Mondelēz, and Wavemaker Asia-Pacific expound on shifting consumer trends within APAC and the importance of investing ad dollars shrewdly during economic headwinds.

Underpinned by trenchant new Wavemaker research, the thought-provoking discussion delved into the agility of Asian markets and why a great deal of optimism remains in APAC, despite macroeconomic challenges. On the back of a massive wave of digitisation in the region, Asian consumers have never had more purchasing power, and the region still presents more opportunities than challenges to forward-thinking brands that play their cards right.

Campaign Asia editorial director Robert Sawatzky is joined by Sindhuja Rai, global media investment and AMEA CX lead at Mondelēz; Umesh Phadke, chief transformation officer, SAPMENA (South Asia Pacific, Middle East, North Africa), L’Oréal; Gordon Domlija, CEO at Wavemaker Asia-Pacific; and Rose Huskey, chief client officer at Wavemaker Asia-Pacific.

This podcast is a must-listen for all marketers who are navigating and delivering growth in a diverse region and rapidly changing economic landscape.

Listen to the full insights below.