Asia-Pacific Power List 2025: Tammy Ng, Hyatt Hotels

Tammy Ng

Vice president of marketing, Asia Pacific
Hyatt Hotels and Resorts
Hong Kong
New member  

Tammy Ng’s career has never followed a straight line. That’s precisely what makes her a standout marketer. From launching Apple’s first iPhones in China to establishing the Dyson brand in the market and later turning around Dyson’s haircare business in Japan, before taking on global marketing responsibilities—Ng has consistently championed innovation and discipline. At Dyson, she learned to think in solutions; at Apple, the art of strategy and focus. “Apple taught me to say ‘no’ to good ideas so I could say ‘yes’ to the great ones,” she says in an earlier interview with Campaign Asia-Pacific.

That sense of prioritisation now underpins her approach at Hyatt, where she took over the Asia Pacific marketing remit in early 2024. In a region where luxury is being redefined by experience and meaning, Ng is helping the brand sharpen its relevance across its 330+ hotels in Asia-Pacific.

Her biggest undertaking to date: repositioning ‘World of Hyatt’ from a loyalty programme into a consumer-facing master brand. That shift isn’t cosmetic—it’s foundational.

Under her tenure, Hyatt launched 12 culturally attuned, insight-driven campaigns across APAC, including a star-powered partnership with Japanese idol Yuta Kishi and the expressive ‘Be More Grand’ campaign for Grand Hyatt. Together, they’ve drawn high audience engagement—an early proof point of the brand’s growing resonance.

Not the one to chase metrics for vanity, she champions outcome-driven marketing rooted in experimentation. Campaign is aware of specific figures from a recent digital performance pilot that delivered a outsized boost in both guest interest and revenue impact, though these cannot be disclosed due to confidentiality. Another savvy initiative, prompting loyalty programme enrolment via hotel Wi-Fi also saw a high traction in both guest interaction and sign-ups, reflecting Ng's instinct for marrying tech with traveller behaviour.

Ng’s impact, however, extends well beyond campaigns. She serves as an internal catalyst for Hyatt’s evolving ways of working in Asia Pacific, coaching teams across the region in cross-functional thinking and design-led collaboration. Whether she’s partnering with F&B teams to help them reimagine the restaurant as theatre, or embedding a stronger marketing mindset in front-of-house operations, Ng sees brand-building not as a department, but as a company-wide perspective.

Even with results to back her approach, Ng leads with purpose. Hyatt’s guiding belief—“care for people so they can be their best”—is one she takes to heart. Her inclusive, people-first leadership style builds trust across regions and loyalty within teams.

In a post-pandemic era where hospitality brands are being forced to reassert their place in people’s lives, Tammy Ng is showing how a brand rooted in care can still break new ground. With focus, flair and intent, of course.