Branding
40 Under 40 2025: Kimming Yap, Creativeans
Artist, entrepreneur, inventor, author and teacher, Kimming Yap has crafted an extraordinary career for himself and others… all by design, but always ready to pivot.
40 Under 40 2025: Dylan Yu, Oppo
In just half a decade, Dylan Yu has shaped Oppo from a budget player into a culturally attuned, community-conscious market leading smartphone brand in Singapore.
AI has made Double 11 in 2025 smarter. Now it must make it sustainable
Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.
BYD’s profits fall 33%, but global reputation stays strong: Report
EXCLUSIVE: A new Carma report finds strong media sentiment buoyed by innovation, R&D, and the appeal of its CEO’s rise.
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Klook grows up: From travel app to experiences brand, and now, IPO-bound
Klook’s next trip is Wall Street. Marketer Marcus Yong and TSLA’s Eunice Tan look back on a decade of turbulence, their new campaign with Marie Kondo, and turning bookings into something bigger... transformation.
40 Under 40 2025: Adam Mulyadi, Egghead Branding Agency
From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.
France moves to block Shein over sale of ‘childlike’ sex dolls
Days before Shein could cut the ribbon on its first Paris store, the ultra-fast fashion platform is swept into a criminal probe, along with Temu, AliExpress and Wish.
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Starbucks CEO confirms 'strong interest' as China stake sale nears
Business rebounds, CEO Brian Niccol said, “high-quality partners” are vying for a stake in its second-largest market.
Women to Watch 2025: Ninh Tran Nguyen An, Mondelez Kinhdo
From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.
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Apple keeps crown as world’s top brand, even as value slips
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.
How Taylor Swift's Life of a Showgirl used introvert strategies for extrovert-level impact
How the most visible pop star in the world embraces the tactics of an introvert.
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Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.
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Why do it, Nike? What makes a good brand logo?
Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.
China's new sense of 'premium'
Two creative directors of global agency Forpeople share lessons in working with Chinese clients, ditching past assumptions to strike a balance in design expression for premium brand experiences.
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Lush is still choosing brand activism fights while beauty chases influencers
BRAND HEALTH CHECK: In 2025, with most brands ducking controversy, Lush is doubling down on taking stands and making noise—unapologetically outspoken, principled, and expensive. In a polarised world, does courage pay off?
Top 10 fashion brands in Southeast Asia 2025
Adidas edges out Nike to top SEA’s fashion brand rankings for 2025.
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Jordan at 40: Can the Jumpman bounce back in a crowded sneaker market?
The brand is still iconic, but 40 years on, a new sneaker culture and regional players like Hoka, Anta, and Li-Ning are nipping at the Jumpman's heels.
Asia is rising but its brands need to stop hiding
No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.
40 Under 40 2025: Shinta Nurfauzia, Lemonilo
Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.
40 Under 40 2025: Nirote Chaweewannakorn, Gushcloud International
Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.
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