Shawn Lim
Oct 2, 2024

Neil Patel on redefining search, and why content is no longer king

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.

Neil Patel speaking on stage at HubSpot's Inbound 2024.

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