Analysis The Work Advertising Marketing Creativity
Nikita Mishra
Jul 29, 2025

How McDonald’s Korea turned local farming into a fast-food growth strategy

CASE STUDY: A five-year push to source over 800 tonnes of domestic produce has helped the QSR giant boost brand favourability, score creative gongs, and get government backing. Campaign gets the inside story from McDonald’s Korea CMO and agency partner Leo.

For its latest iteration in the Loconomy series, McDonald's has launched the Iksan Sweet Potato Mozzarella Burgers and Muffins at all its 400 locations in the country

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