Campaign Big Global Awards 2026: shortlist revealed

The shortlist for the third annual Campaign Big Global Awards is out with VCCP and Toronto-based indie agency Courage leading the way, having both received 13 nominations. 

Publicis Toronto was shortlisted 12 times, while Mother has three shortlisted campaigns, and Monks and Uncharted have one nomination each. 

Leo Burnett Korea was shortlisted in the Best Idea for a Social Purpose category for its "Loconomy Burgers" campaign for McDonald's.

The winners will be announced on 26 February 2026.

The Campaign Big Global Awards is a celebration of the most impactful and innovative creative work from around the world. It received entries from across four continents encompassing agencies from countries including the US, Canada, UK, Germany, Indonesia and United Arab Emirates. 

The work is reviewed by a judging panel of leading creatives from around the world, led this year by Javier Campopiano, former worldwide chief creative officer at McCann Worldgroup and McCann, now global chief creative officer for global clients at Omnicom Advertising. 

When announced as chair, Campopiano said: "Every time I’m asked to chair a jury, I still pinch myself. For me, it’s the highest honour in our industry outside of the work we do for our clients each day. It’s also the opportunity to listen to people you might not ordinarily share a room with, hearing their perspectives on work you may already have seen and considered.”

Maisie McCabe, UK editor of Campaign, added: "The Campaign Big Global Awards allows the best ads from around the world to compete against their real competitors – other offerings within a brand sector. Winning a Campaign Big Global Award for Retail or Banking & Finance, for example, demonstrates your agency's ability to help brands outshine their peer group, which is fantastic for bragging rights – and future creds presentations.”

Here are the shortlisted campaigns across the categories. 

Creative Excellence categories:

Best Brand Repositioning

To be announced.

Best Idea for a Social Purpose

"Daisy vs scammers" by VCCP for Virgin Media O2
"My friend, Max Hate" by Bensimon Byrne/Narrative XPR for White Ribbon
"Loconomy burgers" by Leo Burnett Korea for McDonald's
"Wildfire, watchtowers" by Publicis Toronto for Rogers
"Breastmik money" by Serviceplan Germany for Herconomy
"Pet-ition" by Publicis Toronto for Matties Place
"Zip code exam" by Area 23, an IPG Health Company for Equality Health Foundation

Best Use of an Influencer/Creator or Celebrity

"Daisy vs scammers" by VCCP for Virgin Media O2
"Lego – never stop playing" by Our Lego Agency + Chaos x Magic for The Lego Group
"Pet-ition" by Publicis Toronto for Matties Place
"Writer's room" by Courage for Just Eat Takeaway
"When you've done enough – evil'd enough" by Mother for Uber, Uber Eats
"Luke Littler retires" by Miai Brand Partnerships Limited for Xbox, Score More with Xbox

Branded Content

"Opera" by Broken Heart Love Affair for Royal Ontario Museum 
"Daisy vs scammers" by VCCP for Virgin Media O2
"The Swedish prescription" by Prime Weber Shandwick for Visit Sweden
"Lego – never stop playing" by Our Lego Agency + Chaos x Magic for The Lego Group
‘El Carribean es otra cosa" by Remezcla Agency for Major League Baseball

Original Idea

"Daisy vs scammers" by VCCP for Virgin Media O2
"Breastmilk money" by Serviceplan Germany for Herconomy
"Wildfire, watchtowers" by Publicis Toronto for Rogers
"Kyle F*cking Connor" by Courage for KFC Canada, Yum!
"Opera" by Broken Heart Love Affair for Royal Ontario Museum 

Media Channel categories

30 second TV ad

To be announced.

Audio

To be announced.

Customer Experience

"Hus of frakta" by Mother for Ikea
"Kyle F*cking Connor" by Courage for KFC Canada, Yum!
"Welcome card" by Publicis Toronto for Rogers

Design

To be announced.

Experiential

"Winter delivery fleet" by Courage for Just Eat Takeaway
"Big red spoons" by Publicis Toronto for Dairy Queen
"Our ice" by Publicis Toronto for Rogers
"The unstoppable network" by TBWA\RAAD for Du 

Film

"Pack the internet" by Uncharted for Airalo
"Great audiences deserve great films" by Publicis Toronto for Rogers
"Memory" by VCCP for Mondelēz, Cadbury
"Made to be enjoyed, not endured" by VCCP for Mondelēz, Bournville
"England, meet England" by VCCP for Virgin Media O2
"Sorry, manners" by Courage for KFC Canada, Yum! 

Integrated

To be announced.

Out of home

"Made to share" by VCCP for Mondelēz, Cadbury
"Big red spoons" by Publicis Toronto for Dairy Queen
"Zip code exam" by Area 23, an IPG Health Company for Equality Health Foundation
"KFChicane" by Courage for KFC Canada, Yum!

Social

"Daisy vs scammers" by VCCP for Virgin Media O2
"Spell codes" by Courage for Just Eat Takeaway

Industry Sector categories

Automotive and Transport

"Reasons to drive away happy every time" by VCCP for Kwik Fit
"Mini - Agents of fun" by Monks for Mini UK, Mini JCW
"Screen2Save" by Serviceplan Germany for Free2move, Initiative Vermisste Kinder 

Banking and Finance

"Everything Is fine" by Mother for Coinbase
"Welcome card" by Publicis Toronto for Rogers
"Breastmilk money" by Serviceplan Germany for Herconomy

Entertainment and Leisure

To be announced.

FMCG

To be announced.

Giving Back

"My friend, Max Hate" by Bensimon Byrne/Narrative XPR for White Ribbon
"Pet-ition" by Publicis Toronto for Matties Place
"Choose play every day" by Southpaw for Unicef

Health and Wellness

"Zip code exam’ by Area 23, an IPG Health Company for Equality Health Foundation
"Rated RSV" by Dna Communications and Weber Shandwick for Pfizer 

Retail

"Kyle F*cking Connor" by Courage for KFC Canada, Yum!
"Sorry, manners" by Courage for KFC Canada, Yum!
"Loconomy burgers" by Leo Burnett Korea for McDonald's

Travel and Tourism

"Allegris first class x Sho Shibuya" by Serviceplan Germany for Deutsche Lufthansa AG
"The Swedish prescription" by Prime Weber Shandwick for Visit Sweden
"All it takes is a Yes" by Serviceplan Germany for Lufthansa

Utilities and Services

"Daisy vs scammers" by VCCP for Virgin Media O2
"Wildfire, watchtowers" by Publicis Toronto for Rogers
"Ding dong" by Serviceplan Germany for Techem
"Winter delivery fleet" by Courage for Just Eat Takeaway
"Spell codes" by Courage for Just Eat Takeaway
"Writer's room" by Courage for Just Eat Takeaway