Agency of the Year 2025 winners: Greater China

Leo and TBWA swept key creative prizes, while Starcom and Zenith impressed with digital innovation and a firm hold on the media category at the 2025 Greater China Agency of the Year Awards. See all the winners here.

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Greater China creative agency of the year was picked up by Leo

The results from the Campaign Asia-Pacific 2025 Agency of the Year Greater China awards have been announced from a glittering live ceremony in Shanghai on December 4. While TBWA was crowned creative agency of the year for China, and Leo scooped creative agency of the year for both Hong Kong and Taiwan, the awards also highlighted the contributions of independents and smaller, specialised shops.

Read our detailed trend analysis of the event. Below is the list of all the winners:

REGIONAL AWARDS
Greater China Creative Agency of the Year	WINNER	Leo
Greater China Digital Innovation Agency of the Year	WINNER	Starcom
Greater China Media Agency of the Year	WINNER	Starcom
Greater China PR Agency of the Year	WINNER	MSL

AGENCY CATEGORIES
Category	Award	Agency	Market
China Creative Agency of the Year	Gold	TBWA\GROUP CHINA	China
	Silver	Leo China	China
	Bronze	BBDO China	China
Hong Kong SAR Creative Agency of the Year	Gold	Leo Hong Kong	Hong Kong SAR
	Silver	Saatchi & Saatchi Hong Kong	Hong Kong SAR
	Bronze	DDB Group Hong Kong	Hong Kong SAR
Taiwan Creative Agency of the Year	Gold	Leo Taiwan	Taiwan
	Silver	Dentsu Creative Taiwan	Taiwan
	Bronze	BBDO Taiwan	Taiwan
China Digital Innovation Agency of the Year	Silver	Zenith China	China
China Digital Innovation Agency of the Year	Bronze	Spark Foundry	China
Hong Kong SAR Digital Innovation Agency of the Year	Gold	OMD Hong Kong	Hong Kong SAR
	Silver	Starcom Hong Kong	Hong Kong SAR
	Bronze	Dentsu Hong Kong	Hong Kong SAR
Taiwan Digital Innovation Agency of the Year	Gold	Starcom Taiwan	Taiwan
	Silver	Zenith Taiwan	Taiwan
	Bronze	Dentsu Creative Taiwan	Taiwan
China Media Agency of the Year	Gold	Starcom China	China
	Silver	Zenith China	China
	Bronze	OMD China	China
Hong Kong SAR Media Agency of the Year	Gold	OMD Hong Kong	Hong Kong SAR
	Silver	Starcom Hong Kong	Hong Kong SAR
	Bronze	PHD Hong Kong	Hong Kong SAR
Taiwan Media Agency of the Year	Gold	Zenith Taiwan	Taiwan
	Silver	Starcom Taiwan	Taiwan
	Bronze	dentsu X Taiwan	Taiwan
China PR Agency of the Year	Gold	We. Red Bridge	China
	Silver	MSL China	China
	Bronze	Golin Shanghai & Beijing	China
Hong Kong SAR PR Agency of the Year	Gold	MSL Hong Kong	Hong Kong SAR
	Silver	Golin	Hong Kong SAR
	Bronze	The Hoffman Agency	Hong Kong SAR
Taiwan PR Agency of the Year	Gold	The Hoffman Agency	Taiwan
	Silver	Pilot HAKUHODO	Taiwan
	Bronze	Golin	Taiwan

Greater China Agency Marketer Partnership of the Year	Gold	Leo Hong Kong	Cathay
	Silver	BBDO Beijing	MengNiu
	Bronze	Special	Uber

Greater China B2B Marketing Agency of the Year	Silver	Publicis Sapient China	China
Greater China B2B Marketing Agency of the Year	Bronze	Sinclair	Greater China (Hong Kong SAR)
Greater China B2C Marketing Agency of the Year	Silver	Leo Taiwan	Taiwan
Greater China B2C Marketing Agency of the Year	Bronze	Dentsu Creative Taiwan	Greater China (Taiwan)
Greater China Best Culture	Winner	OMD Taiwan	Taiwan
Greater China Best Place to Work	Winner	dentsu Taiwan	Taiwan
Greater China Boutique Agency of the Year	Gold	Metric Design Studio	China
Greater China Boutique Agency of the Year	Bronze	Opus Media	Hong Kong SAR
Greater China Brand Design Agency of the Year	Silver	MetaDesign China	China
Greater China Brand Experience Agency of the Year	Gold	Leo Taiwan	Taiwan
	Silver	Imagination	China
	Bronze	Dentsu Creative Taiwan	Greater China (Taiwan)
Greater China Consultancy of the Year	Gold	Dentsu Creative Taiwan	Greater China (Taiwan)
	Silver	Digitas Hong Kong	Hong Kong SAR
	Bronze	Golin Greater China	Greater China (China)
Greater China Content Marketing Agency of the Year	Gold	Starcom China	China
	Silver	Zenith China	China
	Bronze	Spark Foundry	Greater China (China)
Greater China CSR Achievement of the Year	Gold	Dentsu Creative Taiwan	Greater China (Taiwan)
Greater China CSR Achievement of the Year	Silver	Omnicom Media Group	Taiwan
Greater China Customer Engagement Agency of the Year	Silver	Starcom Taiwan	Taiwan
Greater China Customer Engagement Agency of the Year	Bronze	Dentsu Creative Taiwan	Greater China (Taiwan)
Greater China Data Analytics Agency of the Year	Gold	Publicis EDGE	China
	Silver	Digitas Hong Kong	Hong Kong SAR
	Bronze	Assembly	Greater China (Hong Kong SAR)
Greater China E-Commerce Agency of the Year	Silver	iProspect Taiwan	Taiwan
Greater China E-Commerce Agency of the Year	Bronze	Starcom Taiwan	Taiwan
Greater China Event Marketing Agency of the Year	Gold	AUDITOIRE	China
	Silver	Imagination	China
	Bronze	Havas Events Shanghai	China
Greater China Independent Agency of the Year	Gold	Ruder Finn	China
	Silver	We Glow	Hong Kong SAR
	Bronze	LIQUID	China
Greater China Influencer Marketing Agency of the Year	Gold	Publicis Influence	China
Greater China Influencer Marketing Agency of the Year	Silver	MSL Hong Kong	Hong Kong SAR
Greater China Integrated Marketing Agency of the Year	Gold	Leo Hong Kong	Hong Kong SAR
	Silver	We. Red Bridge	China
	Bronze	Publicis Communications Shanghai	China
Greater China Market Research Agency of the Year	Gold	Kantar Profiles Greater China	Greater China (Hong Kong SAR)
	Silver	Omnicom Media Group	China
	Bronze	Omnicom Media Group Hong Kong	Hong Kong SAR
Greater China OOH Agency of the Year	Silver	OMD Hong Kong	Hong Kong SAR
Greater China Performance Agency of the Year	Silver	OMD China	Greater China (China)
Greater China Performance Agency of the Year	Bronze	Zenith Hong Kong	Hong Kong SAR
Greater China Production Company of the Year	Gold	Publicis Production	China
Greater China Production Company of the Year	Silver	Adbrownies Group	Hong Kong SAR
Greater China Programmatic Agency of the Year	Gold	Digitas Hong Kong	Hong Kong SAR
Greater China Programmatic Agency of the Year	Silver	Performics Taiwan	Taiwan
Greater China Social Media Agency of the Year	Gold	MSL Hong Kong	Hong Kong SAR
	Silver	Starcom China	China
	Bronze	Publicis Influence Taiwan	Taiwan
Greater China Specialist Agency of the Year	Gold	McCann Health, Greater China	China
	Silver	dentsu Sports & Entertainment	Greater China (Taiwan)
	Bronze	Cedar Hong Kong	Hong Kong SAR
Greater China Talent Development Programme of the Year	Gold	Starcom Taiwan	Taiwan
	Silver	Publicis Groupe China	China
	Bronze	Leo Hong Kong	Hong Kong SAR

PEOPLE/TEAM CATEGORIES
Greater China Account Person of the Year	Winner	Publicis Communications Shanghai	Rachel Fu
Greater China Account Person of the Year	Commendation	Zenith China	Katerina Liu
Greater China Agency Growth Leader of the Year	Winner	Starcom China	Marc Leclerc
Greater China Agency Head of the Year	Winner	We. Red Bridge	Nicky Wang

Greater China AI Team of the Year

Winner

Publicis EDGE

Greater China Channel/Engagement Planner of the Year	Winner	Zenith China	Cathy Cheng
Greater China Channel/Engagement Planner of the Year	Commendation	Zenith China	Joyce Shen

Greater China Corporate Communications/Marketing Team of the Year

Winner

The Tiny Team

BBDO Greater China

Greater China Creative Leader of the Year

Winner

Publicis Communications Shanghai

Kelly Pon

Greater China New Business Development Team of the Year

Winner

PHD Hong Kong

Greater China Strategic/Brand Planner of the Year	Winner	Leo China	Dragon Zhang
Greater China Young Achiever of the Year	Winner	BBDO Shanghai	Bella Wang
Greater China Young Business Leader of the Year	Winner	Havas Health China	Lina Wang
Greater China Young Creative Person of the Year	Winner	BBH	Owen Ou
Greater China Young Creative Person of the Year	Commendation	DDB Group Hong Kong	Phoebe Chan

BRAND CATEGORIES
Greater China AD Campaign of the Year	Gold	McDonald's	Leo China
	Silver	Awakening Foundation	Dentsu Creative Taiwan
	Bronze	Uber Taxi	Special
Greater China AI AD Campaign of the Year	Gold	Cathay	Leo Hong Kong
	Silver	IKEA	Starcom Taiwan
	Bronze	Ferrero Rocher	Publicis Communications Shanghai